Regional credit union Using machine learning to attract new members through electric vehicle lending
Iviju partnered with Regional credit union on member growth and electric vehicle loan targeting and used AI and ML development and data engineering to improve acquisition and lending performance
50%
growth in qualified new member conversions
$20 million
electric vehicle loan volume
< 70 msec
response time, with up to 1,200 prospects per second processed
- Company Regional credit union
- Industry Financial services
- Location United States
- Engagement Member growth and electric vehicle loan targeting
What needed to change
As priorities expanded in the United States, Regional credit union ran into limits with the existing setup. The team wanted a better way to find new members who looked like its strongest existing customers and to turn electric vehicle lending into a stronger selling point
The goal was not a technical refresh on its own. The goal was a practical solution that could support better outcomes across teams and customers
How Iviju delivered
Our team combined AI and ML development and data engineering with practical implementation from the start. We built a TensorFlow based model that learned from historical member behavior and lending performance to identify lookalike prospects and score likely borrowers in real time
That approach helped the client move from planning into execution with the right mix of speed, stability, and operational fit
Implementation specifics
We built a TensorFlow based model that learned from historical member behavior and lending data to identify lookalike prospects and score likely borrowers in real time
What changed after delivery
The credit union improved new member acquisition, increased qualified electric vehicle loan demand, and gave teams a faster way to prioritize outreach The result was a cleaner operating model with better support for teams, customers, and future expansion
The results showed up in measurable ways, including 50% growth in qualified new member conversions and $20 million in electric vehicle loan volume
- 50% increase in qualified new member conversions
- Real time prospect scoring
- Stronger electric vehicle loan demand
Build a similar result
If you need a similar blend of strategy, delivery, and measurable outcomes, we can scope the right approach for your team.
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